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Demographics
Your economic
situation is a matter of choice, not a matter of
chance. Misguided and self-inflicted, it is
centered on the lack of knowledge. Driven by
fear, cautious of change and paralyzed by
perceptions, financial decisions are made by
default, without knowledge, unaware of
unintended consequences.
Today, the vast majority of people are troubled
and confused about the economy. They have been
bombarded by the media, bullied by sales people,
and bewildered by the millions of things they
feel they need to know. Over the past eight
years, they have seen all the financial lessons
they learned in the 1980s, 1990s and even
recently, fail them. They know they can’t live
on four and five percent rates of return, yet
they are scared and hesitant to make crucial
decisions necessary to survive in today’s
economy. To make matters worse, right now, 90
million Americans are faced with the most
critical investment challenges of their lives.1 |